Today’s marketeers are driven by digital.
With digital being such a fundamental part of the mix, digital marketing should now really be known simply as marketing. But in this technological big data-driven world, can marketing now overtake the sales function in determining leads?
With the power to measure marketing activities like never before, allowing for fully targeted, fully tailored content, there’s never been a closer link between sales and marketing. In fact, S&M has never been more prolific.
Our latest issue of Five explores the dark arts of Marketing Automation. Buckle up and enjoy.