WEB HERO - Covenir WOW Campaign Case Study 1

WOW Your Policyholders

A campaign that became a company philosophy.

Fifth Ring for Covenir 2025-2026

725%

MQL YOY growth

5 to 26

MQLs in one quarter

2x

Industry CTR benchmark

Covenir does something remarkable. A 100% onshore US team handling 400,000+ calls and 13 million+ insurance documents annually. The only Call Surge Guarantee of its kind in the market. Proprietary products purpose-built for P&C carriers, MGAs, and insurtechs.

The problem: their marketing had generated five MQLs. In total. Not five a month. Five. Ever.

The marketing engine was broken — HubSpot disconnected from their domain, no conversion tracking, no attribution between platforms. Any campaign running in that environment was flying blind. And their messaging, like every competitor in the category, was functional, forgettable, and completely undifferentiated.

Tha'ts where Fifth Ring came in.

We said: WOW your policyholders.

Before we built a campaign, we stopped the existing one. Day one: pause everything. Then rebuild from the ground up: measurement, audience architecture, messaging, creative.

In discovery, we heard one word repeatedly from Covenir's own leadership when they described what they delivered: WOW. We didn't invent it. We named it.

WEB IMAGE - Covenir WOW Campaign Case Study 4

Infrastructure

HubSpot reconnected. Full conversion tracking across LinkedIn, Google, and CRM. Attribution built from zero.

Precision targeting

Three LinkedIn audience sets. Explicit exclusions for agencies and brokers. VP, Director & C-suite only.

Bold creative

Vibrant gradients. Oversized WOW letterforms. Emotional headlines. Everything the category wasn't.

WEB IMAGE - Covenir WOW Campaign Case Study 1
Shanda Boyett

Head of Marketing

The benchmarks didn't stand a chance.

Q1 2026. One quarter. Every objective met or exceeded — most by a multiple, not a margin.

725%

MQL growth vs Q1 FY25

72.6%

Below CPL benchmark

26

MQLs in Q1 with 53 LinkedIn leads

Then the whole company said it too.

Nobody planned for what happened next. Without any internal programme, cascade, or instruction, 'WOW your policyholders' spread through Covenir's organisation. Teams across functions began asking "is that WOW?" in meetings that had nothing to do with marketing.

"It's the dream right, that a new line or concept from marketing moves beyond the marketing material and becomes part of the culture and operation of the business. We really are now 'the WOW company'. In meetings across the business, not just in marketing, people are always asking 'is that WOW?', 'how can we make that WOW?' and it's influencing real decisions."

Shanda Boyett - Head of Marketing, Covenir

"WOW didn't start as a marketing campaign. It started with a conversation about who we are and what we value as a business. Today, WOW is part of how we think about our business, how we serve our customers, and how we define success."

David Squibb - President & CEO, Covenir

Sally Lechin

Want results like these for your business?

We'd love to show you what's possible. Get in touch with Sally, our Business Development Manager, to start the conversation.

Contact Sally
TEAM Sally Lechin Senior Account Manager