Always-On B2B Marketing Event Singapore

Your customers don't switch off. Why should you?

B2B buying journeys are long, complex and digital-first. Decision-makers research continuously, involve multiple stakeholders and form opinions well before sales ever enters the conversation.

That’s why brands can’t rely on one-off campaigns. To stay relevant, you need consistent presence, clear narrative and sustained credibility.

Hosted by Fifth Ring in partnership with LinkedIn and materials engineering solutions leader Applied Materials, this session brings together platform, agency and client perspectives to show how always-on marketing creates the foundation for growth, and how ABM, brand and thought leadership build on that foundation to deliver real efficiency and impact.

Event details

AlwaysON: Constant Marketing for Consistent Brands
Date: Thursday, 29 January 2026
Venue: LinkedIn APAC HQ, Singapore
Time: 09.00 - 12.00

Why this
session matters.

This is not a tactics workshop or a product demo. It’s a strategic, experience-led session for B2B marketing and communications leaders who want to understand how to plan and maintain a sustainable, always-on growth model.

You’ll hear perspectives from platform, agency and client, grounded in real data, real challenges and real-world execution.

The core idea is straightforward:

Always-on marketing creates presence and intent signals
ABM adds focus and precision when it matters
Brand and thought leadership build credibility over time

What you’ll learn

During this session, you’ll gain clarity on:

Why always-on is the foundation for modern B2B marketing, not a “nice-to-have”
When ABM works, and when it becomes expensive guesswork
How brand, culture and advocacy make organisations more ABM-ready over time

You’ll leave with a clearer mental model for structuring your LinkedIn activity, and practical language you can use internally to align teams, expectations and investment.

Session Agenda

09.00 – 10.00 | Registration & breakfast

Arrive, connect and set the context ahead of the session.

10.00 – 10.05 | Welcome & session overview

Fifth Ring frames the B2B reality in 2026 and why always-on marketing is becoming essential for both efficiency and impact.

10.05 – 10.10 | B2B on LinkedIn in 2026

LinkedIn shares key platform trends, buyer behaviour shifts and what they mean for always-on visibility and performance.

10.10 – 10.40 | Why Always-On works

A panel discussion with Applied Materials, Fifth Ring and LinkedIn on why always-on outperforms burst campaigns, and how it drives brand strength, focus and efficiency.

10.40 – 11.10 | From intent to ABM

How always-on activity creates intent signals, when ABM-style focus adds value, and what to fix when always-on doesn’t deliver, followed by audience Q&A.

11:10 - 12.00 l Networking

The Always-on playbook.

You’ll hear directly from LinkedIn on platform trends, buyer behaviour and how AI is shaping always-on B2B marketing in practice.

You’ll also hear from Applied Materials, sharing a brand-first, always-on approach to LinkedIn that focuses on building credibility, narrative and expert presence long before demand peaks.

Fifth Ring brings these perspectives together, sharing how always-on marketing works as a system in the real world, and how ABM, brand and thought leadership are designed, layered and optimised to deliver both efficiency and impact over time.

Together, these perspectives offer a grounded, experience-led view of what always-on really looks like when it’s built to work continuously, not just during campaigns.

Meet the speakers.